Snapchat UTMs Setup

You can set up Snapchat UTMs in two ways: Account-level setup (Recommended) or Ad-level setup (Manual).

Paste Thunder UTMs in the URL Parameters

ts1={{campaign.id}}&ts2={{adSet.id}}&ts3={{ad.id}}&ts4={{creative.name}}

Thunder URL Parameters

You’re all set. Thunder will now accurately attribute purchases from all new Snapchat Ads

Account-level setup only applies to new ads. It will not affect ads that are already live. For existing ads, you’ll need to update the UTMs manually.

1
Go to Ads
2
Click Thunder UTMs
3
Paste your landing page URL into Thunder
4
Thunder will generate a ready-to-use URL with the required Snapchat UTMs included
ts1={{campaign.id}}&ts2={{adSet.id}}&ts3={{ad.id}}&ts4={{creative.name}}
Click Copy
5
Open Snapchat Ads Manager, select the ad you want to track, then scroll down to the Website URL
6
Paste your Thunder landing page URL into the Website URL

You're all set. Thunder will now accurately attribute purchases from this ad

Note: If you're running a catalogue campaign in Snapchat, follow the steps below to add the Thunder UTM parameters to your catalogue settings

1
Open Snapchat Ads Manager, select the ad you want to track, then scroll down to the URL Parameters
2
Click Add/edit parameters
3
Set the following values:
- Campaign ID → {{campaign.id}}
- Ad ID → {{ad.id}}
- Click Add a parameter
4
- Add the following parameters:
- Click Continue to Save your catalogue settings

You're all set. Thunder will now start tracking accurate data from this ad.